Town & Anchor
TOWN & ANCHOR
ABOUT
Town & Anchor is an all-natural, vegan, zero waste skincare company based out of Chicago (sold online and gaining attention around the world). In May 2019, Parisa Morris of Town & Anchor decided to launch BIDE Market, Chicago’s first luxury sustainable shopping experience. With MBPR leading the publicity and communications efforts (internally and externally), the market was extremely well received and successfully put BIDE and Town & Anchor on the map as a business leading the sustainable movement in Chicago.
Since May 2019, Town & Anchor/BIDE Market received 33 media placements, with a UVPM of more than 99 million which equates to roughly 25 million impressions.
RESULTS
Chicago Tribune
(ONLINE)“Sustainable Shopping Experience Comes to Wicker Park this Sunday”
23,938,514 Unique Visitors
/ 5,948,628 Impressions
Forbes
(ONLINE)“Looking Back and Looking Ahead:
Sustainable Fashion in 2019”
23,040,308 Unique Visitors
/ 5,760,077 Impressions
Real Simple
(ONLINE)”7 Zero Waste Beauty Brands Helping to Keep Plastics Out of Our Oceans”
11,895,335 Unique Visitors
/ 2,973,834 Impressions
Other Publications:
Adweek
Byrdie
InStyle (Online)
Yahoo News (Online)
PureWow (Online)
Sheridan Road (Online & Print)
Country Magazine (Online)
Block Club Chicago
Chicago Splash (Print)
The Good Trade
Chicago Magazine (Online)
WTTW (Online)
A Sweat Life (Online)
Columbia Chronicle
USA Today 10 Best
The Daily Mail
Curbed Chicago (Online)
Modern Luxury Chicago
Lake Shore Lady Blog
